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How Roku’s Hari Sankar Helps Brands Optimize Toward Real Outcomes

How Roku’s Hari Sankar Helps Brands Optimize Toward Real Outcomes

As streaming continues to reshape the TV landscape, marketers are increasingly looking beyond impressions and reach to understand what actually drives business results. That shift has made trusted measurement, transparent data, and outcome-based optimization more important than ever. We recently sat down with Hari Sankar, Director of Ad ...

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Leader | Last Episode 28 - [Kinza Hashmi, Ali Raza] 20 Sep 2026 | HUM TV

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