The Precisions: "If This Is Love (I'd Rather Be Lonely)" (1967) #NorthernSoul Dancer: Stephen Cootes Video courtesy of Soul Photos by Jud at: youtube.com/channel/UCLAlEVLl3l_2e4MvDSbpo4A The Precisions were a Detroit Doo Wop/R&B group of the 1960s. Their breakthrough single "If This Is Love (I'd Rather Be Lonely)," reached #26 in the R&B and #60 in the pop chart. This was followed up with "Instant Heartbreak" in March 1968. The band's members were Arthur Ashford, Michael Morgan, Billy Prince and
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The Precisions - if This Is Love This energetic group from Detroit consists of Arthur Ashford, Michael Morgan, William Rodney Prince, Dennis Gilmore, and Robert Lowe; Billy Brooks was also around and may have blended with them on D-Town and Drew at some point. The first Drew single, "A Lovers Plea" b/w "Such Misery," flopped. A second attempt, "Sugar Ain't Sweet," wasn't issued. "Why Girl," got them recognized in the Midwest and the East, expanding their fan base to Cleveland, Detroit, Pittsburg
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