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Standard Projects’ Microdot identity makes the invisible feel visible → t-bi.link/microdot | The Brand Identity

1. Men feel visible when their effort counts, women when their presence matters. A man wants to see results of what he builds, a woman reads connection in what’s shared. When he’s appreciated, he invests more; when she’s noticed, she softens. Miss that, and both drift into silence. 2. Men interpret respect as love, women hear love through care. Tone shapes his world, small gestures shape hers. He calms when treated as capable, she opens when treated with kindness. Most couples ruin that by swapp