# **Amazon’s algorithm is evolving ** # **A9 vs A10.** A9 was focused on keywords and sales velocity. A10 is all about customer signals, organic growth, and long-term brand trust. This short video breaks down A9 vs A10 and explains how Amazon rankings will really work in 2026. If you’re still relying on old PPC-only tactics, it’s time to adapt. | Shabbir Akram
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