Discover the innovative world of Apple and shop everything iPhone, iPad, Apple Watch, Mac, and Apple TV, plus explore accessories, entertainment, and expert device support.

3 days ago · Apple for decades has been known for a consistent string of design-forward, tech-defining consumer products that have shaped how people use technology.

To access and use all Apple Card features and products available only to Apple Card users, you must add Apple Card to Wallet on an iPhone or iPad that supports and has the latest version …

Learn more about popular features and topics, and find resources that will help you with all of your Apple products.

14 hours ago · Apple Inc., long a model of stability in Silicon Valley, is undergoing its biggest shake-up in decades, with senior executives and key engineers making exits.

Watch the special Apple Event to learn about the next generation of iPhone, Apple Watch, and AirPods, and so much more.To watch the event interpreted in Amer...

Designed for Apple Intelligence. Discover iPhone 17 Pro, iPhone Air, and iPhone 17, along with iPhone 16 and iPhone 16e.

Find an Apple Store and shop for Mac, iPhone, iPad, Apple Watch, and more. Sign up for Today at Apple programs. Or get support at the Genius Bar.

17 hours ago · Wedbush's Dan Ives sees shares of Apple soaring 26% from here.

The most powerful Mac laptops and desktops ever. Supercharged by Apple silicon. MacBook Air, MacBook Pro, iMac, Mac mini, Mac Studio, and Mac Pro.