Utah plans to announce the winning name and logo at a time to be determined following the end of this season and before the start of next season. Hockey Club was the name selected for Utah’s inaugural NHL season after co-owners Ryan and Ashley Smith purchased the contracts of Arizona Coyotes executives, coaches and players.

Utah Hockey Club will not be moving forward with "Yeti" or "Yetis" as its team nickname following rejection by the U.S. Patent and Trademark Office. The team will hold a new in-arena fan vote to pick a permanent name from three finalists.

A lot of Utah hockey fans wanted their team to be called the Yetis. Here's why that won't happen — and the naming options the team has left.

As the Utah Hockey Club navigates its inaugural season on the ice, team executives are hard at work in the background building a permanent identity for the NHL'

And then there were three. But how did we get here? The naming of Utah’s hockey franchise — currently known as Utah Hockey Club — has become a dramatic, lengthy process because of copyright issues in seemingly every direction.

Next phase in voting for Utah's NHL team name begins Fans can take the survey at any of the next four home games Utah Hockey Club fans who attend any of the next four home games will enjoy an exciting

Smith Entertainment Group announced Wednesday that it will conduct another survey to determine the name and branding of its NHL team. Two of the proposed names came from previous surveys, while the third is new. Each name has a corresponding logo and jersey design, which are included in the survey.

Yeti, long considered the favorite to become the Utah Hockey Club’s team name, is out. A copyright disagreement between the NHL club and the Yeti cooler company has resulted in the team deciding to move on from that name.

It remains to be seen what the Utah Hockey Club's eventual nickname will be, but it reportedly won't be "Yeti" or "Yetis." ESPN's Greg Wyshynski