McDonald's CEO Chris Kempczinski said it was critical for the fast food chain to 're-engage' lower-income consumers.

Earlier this month, McDonald's officially brought back the fan-favorite Snack Wrap and it has been an instant hit, with a ...

When announcing the return of the newest Snack Wrap iterations, McDonald’s CEO Chris Kemczynski didn’t initially mention ...

The meal features an all-new, limited-edition Mt. McDonaldland Shake, which is a nod to the Mt. McDonaldland volcano, complete with blue "lava" and pink clouds. Mickey D’s is keeping the flavor of the ...

The return of Snack Wraps at McDonald's has been a big win for the fast-food giant. Here's a look at the numbers.

McDonald’s Snack Wraps are back and already breaking sales records with huge demand and double-digit foot traffic growth.

I compared the new McDonald's Snack Wraps with Popeyes' chicken wraps. The fan favorite was more flavorful.

McDonald's brought back the fan-favorite Snack Wrap on Thursday, July 10, at restaurants nationwide. First introduced in 2006 ...

McDonald's says it's bringing back a menu item it discontinued nearly a decade ago. The Chicago burger giant confirmed on Tuesday that Snack Wraps will return to its U.S. menu on July 10.

The Snack Wrap — a tortilla full of chicken, lettuce, shredded cheese and sauce — was introduced by McDonald's almost two decades ago to make it easier to eat its chicken on the go. But it was ...

For it's latest launch, McDonald’s had to update its Snack Wrap tools, simplify the preparation process and train workers at its 13,500 U.S. restaurants, Joe Erlinger, President of McDonald’s ...

The Snack Wrap — a tortilla full of chicken, lettuce, shredded cheese and sauce — was introduced by McDonald's almost two decades ago to make it easier to eat its chicken on the go. But it was ...