JCPenney, once a cornerstone of American retail, named Mischief @ No Fixed Address as its new creative agency, a move that ...

BOSTON: Later, an influencer marketing and social media software company, has acquired influencer platform Mavely in a $250 million deal.

Which is why it’s unusual that Halo Top, which calls itself a “light ice cream brand,” has made its debut in the space, with ...

Making its mark at CES, Albertsons Media Collective unveiled its latest initiative: a new API and partnership with TransUnion ...

Netherlands-based shop Maxlead took pole position in the December indie media agency rankings, up from second in the previous ...

In an era where algorithms reward outrage and newsrooms rush to take sides, the business case for impartial journalism faces ...

Bumble and Dimoldenberg, who’ve previously partnered for a Valentine’s dinner in London in 2020 and will also reunite to produce the comedian’s now-annual “Valentine’s Affair,” are both celebrating ...

Currax Pharmaceuticals is taking a page out of Lesley Gore’s playbook to remind patients that obesity doesn’t own them. The drugmaker launched a campaign supporting its weight loss medication ...

The anthem’s lyrics were inspired by fan social media comments begging for a Kickin’ Ranch return. The anthem’s music video was created with VaynerMedia and filmed in a Jimmy John’s kitchen.

I’m not going to sugarcoat it: 2025 will be a reckoning. The gap between those who see AI as a creative multiplier and those ...

Campaign sat down with Brian Mandelbaum, CEO of Attain, a consumer-permissioned commerce data platform, to discuss the future ...

The boxing match transforms into a dance fight, with punches and jabs turned into "voguing" and "waacking" in a fluid choreography. Each boxer still wants to win, however, with both competitors ...