Digital Shift Q3 2025 explores the increasing automation of advertising, the emergence of context engineering, and brand ...

We spoke to Influencer Marketing Lead Danielle Ito to find out how Notion approaches B2B marketing and how the team measures ...

Where did Temu come from? How has it become such a ubiquitous name in such a short space of time? And does it really pose a threat to Amazon?

Let’s take a look at who is using this technology in retail. I’m not looking at payment here, which NFC has been mired in, merely how the shopping experience can be enhanced. I’ll get a few things off ...

‘I’m sorry for writing such a long letter: I didn’t have time to write a short one,’ Blaise Pascal once said. Well, quite. Probably the most common copywriting issue that people want to address on our ...

Deputy Insights Editor Rebecca is Deputy Insights Editor at Econsultancy. She is an avid follower of all things digital culture, a technology enthusiast, and an ardent fact-checker. Her favourite ...

What are the key principles of launching a training programme, and how can you design persuasive learner comms to get your training off to the best start?

In the previous posts, we looked at the connection between integrated marketing and technology and how politics is enemy number one for integration. Today, we look at the top challenges to integrated ...

These are few of the benefits of implementing a good quality CRM All of your clients’ information is stored in one place, it’s easy to update and share with the whole team. Updates by colleagues ...

Chinese video-editing app CapCut has been making waves amongst creators and influencers as an accessible yet powerful piece of software.

Using video on a landing page can increase conversion by up to 86%. This statistic comes from a study by EyeView on various ecommerce sites. In the study, two different variations of the same website ...

From Google announcing multi-modal ‘ multisearch ’ to the spam targeting efforts of its Helpful Content and Product Reviews updates, to developments in generative AI that could have disruptive ...