Myntra increases investment in celebrity video content to boost user engagement. The e-commerce platform introduces ...

Martequity: According to the IBM CMO Study 2025, CMOs estimate that achieving alignment across marketing, sales and ...

Apple is considering acquiring the Formula 1 broadcast rights in the United States. The iPhone maker is challenging ESPN for ...

Martequity: The fundamentals of loyalty programs have remained the same since their origins in 1793, when merchants offered ...

Marketing has drastically evolved in recent years, introducing new terminologies that require clarification. Account-Based ...

A U.S. appeals court halted an FTC rule mandating businesses to simplify subscription cancellations, deeming the agency's ...

Meta Platforms has acquired a nearly 3% stake in EssilorLuxottica, signaling a strategic move to enhance its AI-powered ...

Shein, the China-founded fast-fashion retailer, has reportedly filed for an IPO in Hong Kong. This move aims to expedite the ...

The FTC is urging Amazon and Walmart to crack down on third-party sellers making false 'Made in USA' claims. Warning letters ...

TBWA\India has appointed Abhishek Chaturvedi as executive vice president and branch head in Gurgaon. He will lead the ...

The Oregon job reduction will hit facilities in Aloha and Hillsboro starting on July 15, Intel said in a regulatory filing.

Tarun Sharma, co-founder and chief executive officer of mCaffeine and Hyphen, shared his decade-long journey of building D2C ...