Gen Alpha is already rewriting the rulebook on culture, technology and brand value, and they’re doing it in ways that are distinct and fast evolving. This generation isn’t only shaping their own ...

TV buying has entered the data-driven age. Rather than guessing who is watching what, brands have access to more viewership and audience data than ever before. This means that even the biggest brands ...

Marketing Mix Modeling (MMM) tools are essential for advertising and marketing teams looking to optimize budgets, forecast sales, and evaluate campaign effectiveness. CMOs leverage them for strategic ...

Yet again, the B2B marketing landscape is rapidly evolving, and traditional models relying solely on the measurement of Marketing Qualified Leads (MQLs) to determine marketing impact just don’t cut it ...

In this episode of the Business of Marketing podcast, we’re joined by James Grant, SVP and Head of Advanced TV at Equativ, a global ad tech platform powering the future of video advertising James ...

Join Katie as she talks with Lauri Kien Kotcher, CEO of quip for a conversation on her unique career journey, embracing challenges, her midfielder mindset, navigating career moves, networking, and ...

James shares how streaming is transforming TV, why outcome-based measurement is on the rise, and what marketers need to know about identity, transparency, and the next wave of addressable advertising.

In this episode of the AW360 podcast, we’re joined by Matt Owens, Chief Design and Innovation Officer at Athletics, a boutique brand innovation studio based in NYC. Matt shares how Athletics helps ...

Everywhere you look, tech companies, commerce media networks (CMNs), and advertisers are touting AI capabilities that will “revolutionize” the space. Phrases like “enhanced targeting,” “automated ...

Digital publishers have faced a slew of disruptions, from social media algorithms reshaping audience engagement to search updates upending traffic strategies. Generative AI is ushering in another ...

We are living in a constant state of uncertainty. Every day seems to bring more breaking news with universal impact, and what used to be called ‘once-in-a-lifetime’ headlines feel like weekly events.

The land of the free. The home of the brave. And the dream of many, the world over. “The shining city upon a hill”, as Ronald Reagan quoted. From the Declaration of Independence, through the ...