Monday it will pay about $1.7 billion for a soft-drink company that built up a social-media following after being featured on “Shark Tank,” as the beverage giant works to appeal to millennials and Gen Z with healthier offerings.

Pepsi’s latest acquisition of Poppi for $1.7 billion is a strategic move to solidify its foothold in the functional soda market. Poppi, known for its prebiotic drinks, has grown exponentially, achieving $391 million in sales over the past year.

Global beverage giant Pepsi is adding another brand to its portfolio. On Monday, Pepsi announced it will acquire the probiotic soda company Poppi in a $1.95 billion deal, according to the Associated Press.