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LA28 to allow venue naming rights in 1st for Olympics
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LA28 is selling venue naming rights in an Olympics first
“From the moment we submitted our bid, LA28 committed to reimagining what's possible for the Games,'' said LA28 Chairperson and President, Casey Wasserman.
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The Sports Report: 2028 L.A. Summer Olympics finds a new revenue stream
In an Olympic first, venues used for the 2028 Olympics and Paralympics will be allowed to have corporate sponsor names after LA28 and the International Olympic Committee came to a tradition-bucking a...
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