For the first time in his career, Orlando Magic forward Paolo Banchero will soon have a sneaker with his logo publicly ...

The Air Jordan 1 "Bred" is back for its 40th anniversary this year, and it's not going to be easy to purchase. The $65 that ...

To coincide with the 40th anniversary of the Air Jordan 1 High’s release, Nike and Jordan Brand are running a marketing campaign, giving gamers a peak into the bland and boring world that exists on ...

James Harden and Russell Westbrook have amassed significant wealth through massive NBA contracts and lucrative endorsement ...

Hop Wtr CEO and co-founder Jordan Bass evacuated Los Angeles before decreasing his salary to $1 and offering financial ...

Orlando Magic Allstar Paolo Banchero and the Nike/Jordan brand unveil Banchero’s first signature shoe. The Paolo Banchero ...

Orlando Magic forward Paolo Banchero continues to rapidly level up through the basketball world and sneaker industry.

Teenage athletes with dedicated social media followings are becoming the next generation of brand ambassadors, and they can ...

Before Marcus Jordan's 2025 DUI arrest, the Florida entrepreneur had a 2012 arrest with a similar concerning charge.

The second son of NBA legend Michael Jordan, Marcus was less than 1 year old when the NBA legend won his first championship ...

Horton-Tucker was called up by Nike's Jordan brand shoes and apparel company for an opportunity to try on a classic shoe that ...

As a continuation of the legacy under the Jordan brand, the Air Jordan 8 "Bugs Bunny" will return in the holiday season 2025.