Cracker Barrel has also begun remodeling some locations with brighter lights and colors as part of a years-long effort to increase restaurant traffic.

In a separate X post, conservative lawyer and Fox News talking head Phil Holloway compared Cracker Barrel’s logo redesign to Bud Light’s one-off 2023 social media collab with transgender influencer Dylan Mulvaney, which drew intense anti-trans backlash and calls for a conservative boycott of parent company Anheuser-Busch.

An ongoing attempt by Cracker Barrel Old Country Store to revamp its brand triggered a backlash and unleashed a selloff that wiped out most of the dining chain’s year-to-date stock price gains.