OpenAI has announced that it will begin testing "image ads" that appear while images are being generated in ChatGPT during the month of October. In Japan, ads are already being displayed on the Free ...

Comscore said it has formed a national data integration partnership with datafuelX to let network groups and publishers use Comscore currency inside planning and stewardship workflows they already ...

Comscore, Inc. announced a national data integration partnership with datafuelX. This integration builds Comscore data directly into datafuelX's forecasting, pacing, and posting workflows, giving ...

Comscore (Nasdaq: SCOR), a global leader in measuring and analyzing consumer behavior, today announced a national data integration partnership with datafuelX, a predictive analytics platform used by ...

Women are still the biggest users of AI assistants on mobile. Female mobile index scores for ChatGPT, Copilot and Gemini (110, 119 and 115 respectively) continued to outperform male usage on mobile in ...

On the strength of releases like “Obsession,” “Backrooms,” and now “Resident Evil,” horror’s showing in 2026 may become the highest-grossing in history.

New insights help brands and publishers quantify how AI interactions affect traffic, engagement, and content influence, while providing visibility into paid and organic brand presence across AI-powere ...

At a time when the marketing industry seems transfixed on the "visibility" their brands have with AI chatbots -- and the sources they draw from -- a leading consumer researcher is turning the tables ...

Reston-based analytics company Comscore plans a “substantial headcount reduction” and cuts to executive salaries as part of a broader restructuring to cut costs and reinvest in the business. The ...

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Audio platforms are fed up with tolerating the persistent gap between the amount of time people spend listening to podcasts and how much advertisers spend on podcast advertising. So instead of waiting ...