Pepsi gives the Coke bear the Pepsi Challenge for Super Bowl.
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Pepsi’s Super Bowl Ad Stole Coke’s Iconic Polar Bear and Broke the Most Important Rule of Branding
For all the money spent on Super Bowl ads, the goal is actually pretty simple—capture the attention of a massive audience, and do it in a way that makes ...
In a new ad slated to air during Super Bowl LX on February 8, Pepsi lures a Coca-Cola stalwart, a figure meant to be seen as ...
With Super Bowl LX less than two weeks away, brands are already making headlines with early ad releases. This year, Pepsi has ...
The Spicy Chefs on MSN
Coke vs. Pepsi: Why people swear they can taste the difference
If you’ve ever heard someone order a Coke and get asked, “Is Pepsi okay?” you know the answer is probably "no," even if they say "yes" to be polite. For some people, that question lands like a minor ...
The polar bear may be seen as Coca-Cola's spirit animal, but Pepsi makes a play for the furry character in a new Super Bowl commercial. The ad, which is titled "The Choice" stars a polar bear – long ...
When you walk into a convenience store, what used to be refrigerators filled with soda now offer energy drinks, iced coffee, ...
PepsiCo and Coca-Cola operate surprisingly different business models. Pepsi stock’s recent weakness, however, mostly stems from its non-beverage business. The market has been underestimating PepsiCo’s ...
On the surface, the two companies seem similar enough to use them interchangeably in your portfolio. The fact is, however, beverage behemoths Coca-Cola (NYSE: KO) and PepsiCo (NASDAQ: PEP) are quite ...
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