Use precise geolocation data and actively scan device characteristics for identification. This is done to store and access ...

In a genre that's all about "three chords and the truth," it's really no surprise that love songs are a major player in ...

Influencer marketing has reached a critical juncture in 2025, with measurement challenges now representing the primary threat ...

So far, TV rating operations in the country were led by BARC, which many saw as a monopoly. On Thursday, the ministry of ...

In a bid to encourage competition, the government has proposed to remove entry barriers for companies keen to foray in the ...

The firm is exploring the feasibility of multiscreen measurement with several partners, including DTH and cable operators as ...

While a section of industry watchers have welcomed the move, others have said that MIB making ratings 'free for all' weakens ...

The ministry has also proposed reforms to address the industry’s longstanding demand for capturing CTV and multiscreen ...

Information and Broadcasting Ministry has proposed amendments to the policy guidelines for Television Rating Agencies, ...

“The proposed reforms aim to enable fair competition, generate more accurate and representative data, and ensure that the ...

Union Ministry proposes amendments to TV rating guidelines to democratize and modernize system for accurate and inclusive audience measurement.

The Ministry of Information and Broadcasting has proposed amendments to the 2014 Policy Guidelines for Television Rating ...