Will it be a broadcaster or some DTH players who can see business sense in audience measurement, building upon the return path data they are already collecting?

Nielsen, a global leader in audience measurement, data, and analytics, and the Danish broadcasters (TV 2 Danmark, DR, Viaplay Group, and Warner Bros. Discovery), have today announced the extension of ...

Nielsen, a specialist in audience measurement, data, and analytics, and the Danish broadcasters (TV 2 Danmark, DR, Viaplay ...

Developed with Lumen Research, the launch expands DV Authentic Attention measurement from web and CTV to social platforms for ...

NEW YORK—TelevisaUnivision has expanded its use of EDO’s TV measurement platform to include consumer behavioral measurement of TV ads on ViX, TelevisaUnivision’s global streaming service. The ...

Barb, the audience measurement specialist, has issued an invitation to tender (ITT) for the third phase of its API ...

Over a third of senior leaders also admit not always understanding the connection between campaign analysis and future ...

Cvent's event app snapshot feature gives event professionals real-time data on audience engagement by tracking when attendees save valuable presentation moments.

Relo Metrics and VideoAmp today announced the official launch of Total Sports Performance, a next-generation measurement and attribution solution purpose-bui ...

The resource outlines standard gaming ad formats across media types like digital, video and audio and explains the must-have ...

While movies typically prioritize box office success and audience approval, some films defy expectations by boldly critiquing ...