In contrast, the Y2K aesthetic modeled by Paris Hilton and Britney Spears is reemerging. Uggs, Juicy Couture and Playboy are among the many brands making a comeback in 2022. As early aughts queen ...

Kim Kardashian, already established as a style trailblazer, is just one shining example of how early-2000s aesthetics have been revived and reinterpreted in a high-fashion context. The resurgence of ...

Photograph: (Amazon Fashion) ELLE: Gen Z thrives on self-expression—whether it’s Y2K aesthetics or indie-core. How is Amazon Fashion meeting the demand for unique, trend-forward pieces?

The early 2000s were once seen as one of fashion’s most chaotic eras—but in 2025, Y2K fashion trends are back with a vengeance. From low-rise jeans and butterfly clips to bedazzled tops and baby tees, ...

Sometimes, the right cut, fabric, and colour are all it takes to radiate style in the desert sun. The return of the Y2K aesthetic and ‘Cowboy Core’ fuelled a resurgence of denim – especially ...

No matter what the weather is like or where I’m going, I always travel with at least two pairs of shades and my prescription ...