Through generative engine optimization (GEO), marketers can structure and enrich content for visibility in AI-driven search ...

Is Google a non-liberal search engine? Why do people seek an alternative to Google search? Know all about Google search and ...

The government’s case against Google is on its way to the U.S. Court of Appeals in Washington. Google is likely to contest both the finding last April that it is a monopolist and the remedy just ...

AI Overviews summarize from a variety of sources (e.g., forums, how-to articles, blog posts, etc.) and increasingly, video ...

Some website owners want to block AI bots while permitting traditional search crawlers. The IETF is working on a solution.

Apple plans to launch an AI search engine, reportedly. The AI search experience would power the Siri voice assistant. The expected launch is in the spring as part of the Siri overhaul. Though Apple ...

Google was spared the worst possible judgment in its landmark antitrust case Tuesday: A judge allowed it to keep Chrome and Android under its fold and continue to pay tech companies to promote its ...

A federal judge on Tuesday ordered a shake-up of Google's search engine in a crackdown aimed at curbing the corrosive power of an illegal monopoly while rebuffing the U.S. government's attempt to ...

Google will not be barred from entering into search agreements with companies like Apple, the judge presiding over the antitrust case between Google and the U.S. Department of Justice said today (via ...

A federal judge’s remedy stops short of making meaningful changes to how we use our phones, computers and the web. By Brian X. Chen Brian X. Chen is The Times’s lead consumer technology writer and the ...

Kelly Ehlers is Founder and President of The Evoke Agency, a 5x Inc 500 and 5000 firm focusing on social media, content creation and PR. TikTok started as an entertainment platform. But today, it’s ...