In a shaky economy, the most potent currency is how you make people feel. Here's how Apple stays top of mind for thrifty consumers.

Creating a sustainable supply chain, at face value, can sound fairly simple: secure suppliers who meet your standards, set ...

When I moved to Nashville over 30 years ago, the landscape looked very different,” says Country Music Assn. CEO Sarah Trahern ...

Your strongest beliefs attract the right audience and build a personal brand that gets noticed. Here’s how to find and use ...

To have a real, lasting impact, your program needs to be thoughtfully designed around what truly motivates customers and ...

BEIJING, April 28, 2025 /PRNewswire/ -- Recently, BlueFocus released its 2024 Annual Report, recording a total revenue of RMB ...

Sustainability is no longer a slogan; it’s a survival strategy. FMCG players must align packaging innovation with consumer realities or risk losing relevance, say Ipsos India experts.

These days, a lot of Democrats are feeling like Will Rogers, who said on the eve of the Great Depression, “I am not a member ...

We assign Procter & Gamble a wide economic moat rating stemming from its stalwart intangible assets, which has also facilitated a cost edge. In support of our contention, P&G operates as a leading ...

In the 1970s and ’80s, Chicago fashion designers held their own against the top names in the industry. Today, the city’s ...

As the smallest of the three pure-play grocery chains in Canada, Metro has done a commendable job fending off competition in its core Ontario and Quebec markets with prudent merchandising strategies ...