The buzz around contextual targeting is ramping up in the online advertising world, with the promise that it will solve issues surrounding privacy, transparency, and more. But where is its impact ...

Google also announced that it will incorporate its existing commerce media suite, which was previously available through ...

It’s not what you know, but who you know. That quote is supposed to be about networking. But it’s even more important to know ...

This post was created in partnership with Kantar Key takeaways Today, stores are no longer just places to shop. We've entered ...

RMNs increasingly enable both endemic and nonendemic brands to leverage retailers’ powerful and highly granular first-party ...

Re-design, re-skill, re-deploy - Chief People Officer Nathalie Scardino on how Salesforce is eating its own agentic HR dog ...

With advertisers bracing for budget pressure and tariff turbulence, The Drum caught up with IAB’s Sheryl Goldstein on why the ...

WildGrowthControl, a forward-thinking digital solutions provider, proudly announces the launch of its revolutionary ...

Tech-forward execs share how they tap agentic AI to automate tedious tasks and supercharge business-critical activities.

MQL is more disinformation than data. Uncover why it fails and how to build smarter, more accurate go-to-market strategies.

The Drum caught up with Mike Schott of Volta Media at Possible to talk about screens, shopper psychology and why digital ...