Social media captures voice of customers at a rapid pace. Consumer perception of a brand is crucial to its success. Current techniques for measuring brand perception using lengthy surveys of ...

The Citi survey, led by analysts including Paul Lejuez, was released just before Nike, Inc. reported its earnings last week to explore consumer perceptions of the Nike and Jordan brands. The survey ...

Clearly this has been a challenging start to 2025 for the majority of public relations firms around the world. However, based on a recent global survey ...

By Sogyel Lhungay, Vice President of Insights, Yogi’s Key takeaways: Consumer price sensitivity is surging: Food and beverage brands saw an 11.3% increase in price and value complaints in April 2025 ...

Founded in 2021, Tracksuit offers a live, AI-powered dashboard that delivers brand health metrics across global markets — tracking awareness, consideration, usage, preference and perception. The ...

Brand health startup Tracksuit has raised $38 million in a Series B funding round led by investment firm VMG Partners, with participation from existing backers Blackbird, Icehouse Ventures, Altos ...

A handful of Chinese EV brands have also begun to emerge in the Singapore market, and while currently not as prolific as BYD, they are on track to overtake their 2024 sales figures.

In an increasingly globalised and digital-first world, brand perception is shaped not just by what companies say, but by how they are spoken about—across millions of voices, platforms, and ...

Identify entity perception gaps: Compare how AI systems understand your brand versus your desired positioning. Deploy real-time monitoring: Implement systems to track citation changes as they happen.

Enterprise Internet Reputation Management Market Share Analysis The Enterprise Internet Reputation Management market share analysis is experiencing robust growth as organizations across sectors ...

Behavio, a marketing research company, announces a new Brand Tracking tool that helps marketers measure brand performance and consumer perceptions. Prague, Czech Republic, March 30, 2025 /PressCable/ ...