Vidyut Kaul, Head of Personal Health, Philips Growth Region (JAPAC, ISC, META & LATAM), said the company is deploying an ...

From the rise of nano-influencers and virtual avatars to executive-led thought leadership and B2B advocacy, there’s a growing ...

Disconnected teams dilute marketing ROI. CMOs can unite digital, field and SDRs through IDG to build a high-impact, ...

CAPI works by establishing a direct server-to-server connection between businesses and advertising platforms, capturing ...

Zitcha has been selected to power Frasers Group’s new Elevate retail media network.The announcement:Frasers Group has ...

Matt Hummel, CMO, Pipeline360, discussed findings from the company recently released 2025 State of B2B Pipeline Growth Survey ...

Amplitude, Inc. (Nasdaq: AMPL), the leading digital analytics platform, today launched new capabilities that bring marketing and product data together to help marketers optimize every dollar, channel, ...

Webinars drive B2B engagement and revenue but often fail due to poor strategy. Intent Amplify™ delivers data-driven, ...

B2B digital marketing struggles with rising costs and fragmented efforts. Intent Amplify™ combines AI, multichannel ...

The best marketers don’t just track – they test, model and optimize. Learn tips for building a future-ready measurement ...

Influencer marketing is moving beyond social. Jenny Penich of Influencer tells The Drum why brands are now tapping creators ...

AI is fast becoming central to the automotive martech (marketing technology) stack, fundamentally reshaping how automotive ...