Personalization is the heart of modern email marketing—but Google’s latest moves strip it away, one discount tag at a time.

As Snapchat continues to invest in creator tools and monetization strategies, I anticipate more brands embracing it as a key ...

In the ever-evolving marketing landscape, where attention spans are short and competition is fierce, one element remains ...

In the ever‑evolving world of digital outreach, email marketing remains a cornerstone for driving engagement, nurturing leads, and boosting revenue. As we step into 2025, a new wave of platforms has ...

Blast marketing departs from traditional email marketing for financial advisors, which advocates tailoring messages to specific segments of your subscriber list. The focus is on distribution rather ...

Flybuy, the industry-leading AI-powered location engine that powers over 30,000 restaurants and retailers worldwide, is excited to announce the launch of its Marketing Suite which is designed to help ...

Marketers are obsessed with hyper-targeting their advertising messages. But too much personalization can be a customer turnoff.

Speed, relevance, and personalization – these are the three pillars of effective customer communication in e-commerce.

Short message service (SMS) messaging is one of the oldest and most popular texting methods. In addition to personal com ...

Mobile marketing is changing the way businesses connect with their customers. With more people using their phones for ...

Join us as we spotlight select chapters of Venable’s popular Advertising Law Tool Kit, which helps marketing teams navigate their organization’s ...

Ohioans are receiving scam text messages claiming unpaid road tolls, similar to a surge seen in March. The Ohio Turnpike's new E-ZPass system, implemented in April 2024, may be contributing to the ...