During the brand’s dedicated 2025 Buick Brand Day event, General Motors unveiled an all-new architecture and the Electra sub-brand for Buick New Energy Vehicles (NEV). The automaker’s SAIC-GM ...

The Berlin studio Sub has worked with Travis Scott and Balenciaga. For the world’s most prestigious architecture exhibition, ...

This article is part of a series of articles on brand architecture in the digital age. Read more. Green-lighting the launch of a sub-brand, variant or extension to a new category is an exciting time ...

A new pair of custom fonts finally tie Amazon products and services together, as part of a global refresh by the design agency Koto.

Buick is redefining its Electra sub-brand in China, with a focus on all types of electrified vehicles, including PHEVs and EREVs, not just BEVs.