During the brand’s dedicated 2025 Buick Brand Day event, General Motors unveiled an all-new architecture and the Electra sub-brand for Buick New Energy Vehicles (NEV). The automaker’s SAIC-GM ...

This article is part of a series of articles on brand architecture in the digital age. Read more. Green-lighting the launch of a sub-brand, variant or extension to a new category is an exciting time ...

The Visual Identity Architecture is a framework that organizes the University’s many identities into defined categories for the application of the identity style guidelines. Sub-Identities support ...

This week we've seen the likes of Adobe evolve its brand incrementally, and recently it was Amazon that caused a stir by ...

Buick is redefining its Electra sub-brand in China, with a focus on all types of electrified vehicles, including PHEVs and EREVs, not just BEVs.

Ever since the demise of the VXR badge, the Vauxhall line-up has really missed having proper performance derivatives. Because they were good, for one thing, and because there’s such hot Vaux heritage ...