From DIY self-harm to costly procedures, looksmaxxing reflects a growing pressure to meet shifting masculine beauty ideals.

Scroll through social media and you’ll see people putting their best face forward – but some are taking it to the extreme. It ...

Looksmaxxing”, the idea of maximising your physical attractiveness, has exploded across TikTok, forums, and livestream ...

Looksmaxxing is a self-improvement trend taking hold of boys and men on social media, with leading figureheads like Braden ...

Welcome to Boy Math, aka the internet’s favourite branch of creative accounting. Here, a ₹10,000 gadget that might make you ...

A 20-year-old named Clavicular briefly became a mainstream fascination, bringing with him looksmaxxing terminology from the ...

At the end of the day, avoiding a life of solitude isn't about being perfect; it's about being aware. By recognizing these ...

Men are striving for the perfect body image and while female body positivity and inclusivity have taken root, men were left ...

BBC journalist Thomas Morgan explains looksmaxxing and why it’s become popular with young men, as well as some of the real life consequences. We speak to 22 year old actor Trevor Larcom about his own ...

Women are making one thing clear: they don’t want perfect men—they want men who are emotionally present and aware.

A LOOKSMAXXER has hit out at his fellow influencers for encouraging young fans to take part in dangerous stunts such as “bone ...

“With his latest book, IMPROVE, Mike Barnes has managed to inspire, teach, and guide readers by creating the perfect blend of concepts, anecdotes, reflections, and profiles. This book will be ...