A low conversion rate doesn’t just mean missed sales; it means your marketing dollars, creative efforts and team resources aren’t producing the returns they should. Built with a full-funnel ...

low sales volume and poor lead quality. If you’ve set your conversion events as higher funnel actions, you’ll get a low conversion cost. It looks great in the report, but it’s doing a lot of ...

is credited with an assisted conversion. Last Click/Direct Conversions refers to the channel where sales were completed and conversions took place. The final click credit goes to the channel that ...