That way, brands can confirm that their email marketing isn’t sacrificing greater sales over time for some quick wins. Kliszczak believes 70-80% of email content should be educational and ...

Marketing to customers via email is an art, but it’s one any small business can master and use to achieve impressive ROI. Most forms of marketing are expensive. Direct mailers can cost up to $1 ...

That’s why cold emails should never have lots of colors, bold, HTML formatting, bullets, numbered lists, or anything else that might resemble a mass marketing email.

Types of Email Marketing. Email marketing is a practical, low-cost marketing tool that combines convenience with technology. It provides small business owners with the ability to reach more ...

Net profit / Email marketing costs = ROI For example, if you earned $2,000 in sales from one email marketing campaign after spending $150: ($2,000 – $150.00) / $150 = 12.33 You have an ROI of 12.33.

My InsiderEmail marketing can be a boon for business owners, providing one of the most direct ways to communicate with potential customers. "We decided to invest in email first when starting our ...

10. “For more information, click on this link…” In most cases, the sales email has already barraged the customer with information but no reason whatsoever to spend time learning more. 11.

5. You can’t quote. Quotes can be powerful social proof in sales emails, especially if they come from a celebrity endorser or “expert” in an industry. That said, choose wisely.

Using email communications this way creates more loyal customers and boosts sales. Customers choose brands that think about their needs and find ways to add value to their purchases.