The controversial beverage will now adorn the WWE canvas during Premium Live Events, including WrestleMania, with a PRIME logo branded on the ring mat. Courtesy WWE.

WWE and Logan Paul’s Prime have struck a “record-setting” deal to feature the sports drink as the first-ever brand logo to appear in the center of the wrestling mat. CNN values your feedback 1.

WWE announced Hogan’s Real American Beer as a new ring mat sponsor earlier in the day on January 6th.. In 2024, PRIME became WWE’s first ring mat sponsor. The logo was first used on the WWE ...

The deal with WWE, which began at WrestleMania 40, saw the logo being advertised on the mat and the turnbuckle, while there was also a Prime Hydration station next to the commentators' desk.

One thing many have noticed is the absence of the Prime Hydration logo, the company founded by former United States Champion Logan Paul, which has appeared on the ring canvas since March 2024.

The move to Netflix was sure to bring about a great deal of change in WWE, and it appears as though the ring mats are not immune from said change.. Prior to Friday Night SmackDown last night (1/3 ...