Ad Retail Media and Chicory have teamed up to offer contextual commerce media for CPGs, among other off-site advertising ...

IAB NewFronts in New York, Nielsen’s Ameneh Atai challenges marketers to rethink their assumptions about media effectiveness ...

Costco, Intuit, Regal Cinemas and United Airline’s Kinective Media support a Display & Video 360 program that aims to wed ...

This post was created in partnership with Kantar Key takeaways Today, stores are no longer just places to shop. We've entered ...

The convenience-store chain was intentional about its vendor, merchandising, tech relationships from the start, Whitney ...

Last-mile delivery service exec focuses on seamless integration between media and commerce at CSP’s Retail Media Network ...

Experts from companies’ retail media arms will join forces to share how grocers can stay competitive in today’s retail ...

For example, businesses can measure their social equity—a term for the return on investment (ROI) from their social media marketing campaigns. A well-designed social media marketing plan ...

Convenience store chain EG America — which operates a range of banners across the U.S. including Cumberland Farms, Fastrac, Kwik Shop, Loaf N’ Jug, Minit Mart, Quik Stop, Tom Thumb and Turkey Hill ...

Off site advertising is when a retailer lets advertisers leverage its first party data to reach customers on third-party channels like social media or other websites it doesn’t own (“retargeting” is a ...

Zitcha, the platform he launched three years ago, is built for a retail world that’s finally realised its media potential. It helps retailers monetize their e-commerce, offsite and in-store ...

However, mobile video saw the most gains of the media channels mentioned in the report, up 16.7% in 2024. Newer doesn't necessarily mean better, according to the report. For example, printed books ...