This post was created in partnership with Kantar Key takeaways Today, stores are no longer just places to shop. We've entered ...

IAB NewFronts in New York, Nielsen’s Ameneh Atai challenges marketers to rethink their assumptions about media effectiveness ...

Last-mile delivery service exec focuses on seamless integration between media and commerce at CSP’s Retail Media Network ...

"Are retail media up to that challenge ... president of Complex. His example: Complex's work with MLB to create products that promoted the Japan Expo games using a collaboration between top ...

Off site advertising is when a retailer lets advertisers leverage its first party data to reach customers on third-party channels like social media or other websites it doesn’t own (“retargeting” is a ...

Pacvue, the leading commerce acceleration platform that integrates retail media, commerce management and measurement, today ...

Zimmermann offered an example globally, too. “I met with the global head of retail media for a large CPG firm the other week and he said, ‘I’m so excited about running retail media but it is ...

VMO has grown its retail media network through an extended long ... across metro and regional communities and is just one example of the ongoing investment into our network, which is a key focus ...

Retail’s workforce contraction isn’t reversing anytime soon. Brands that succeed will focus on tools that empower smaller ...

This is where retail media—ads shown within a shopping platform ... Our AI systems, for example, can detect regional preferences, say, biryani in North India vs South Indian dishes, and adapt ...

For example, Roku’s acquisition of dataxu precipitated Amazon ... are asked: “What is the best retail media tech for retailers, and why?” Then, they’re prompted to debate the matter between themselves ...