drive innovation in order to address these wants and needs continuously. What is a differentiation business strategy? In a crowded field of competitors, product differentiation is essentially a ...

This article will explore some categories of brand differentiation and suggest a few tried-and-tested strategies your company can adopt to effectively differentiate your product or service and create ...

When a business provides a lower-priced version of the same product or service as its competitors, a cost advantage arises. In contrast, when a business offers more superior products and services, a ...

Greenstein, Shane, and Garey Ramey. "Market Structure, Innovation and Vertical Product Differentiation." International Journal of Industrial Organization 16, no. 3 (May 1998): 285–311.

This paper sheds new light on this relationship from the perspective of product differentiation. Using a simple dynamic model and a large panel dataset of manufacturing plants in Japan, we find that ...