Philip Kotler is a professor of international marketing at the Kellogg School of Management, Northwestern University, in Evanston, Illinois. He is widely recognized as the dean of America’s ...

Kotler, a professor at Northwestern University’s Kellogg School of Management, is best known to generations of students as one of the authors of “Marketing Management,” the textbook that has ...

The book was unveiled at a ceremony jointly organised by Kotler Impact Incorporation, Canada and Northern Education Group in a city hotel on Monday when Dr. Philip Kotler joined virtually.

Professor Kotler has authored 57 books including the most widely used marketing textbook in graduate business schools worldwide, Marketing Management: Analysis, Planning, Implementation and Control.

Marketing guru Philip Kotler and Christian Sarkar in their new book discuss the seven wicked topics they have identified for brand activism. The book is an insightful read on how brands end up on ...

Philip Kotler: When I wrote the book in 1967 it was a reaction to the existing marketing textbooks, which were not decision-oriented. Most of these books would list the five attributes of a good ...

DHAKA, Bangladesh, Jan. 18, 2023 /PRNewswire/ -- Nagad, Bangladesh's favourite mobile financial service provider, has been featured as a case study in Philip Kotler's upcoming book "Essentials of ...

Kotler Impact is the brainchild of Dr. Philip Kotler, the founder of Modern Marketing, who strives for a sustainable global environment and economic development through education, training, and ...