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Authored by Julie M Adams, a seasoned expert in strategic digital marketing, the book provides insightful strategies for building powerful brands that challenge traditional norms and embrace ...

In a world where buyers demand authenticity and trust more than ever, this book reveals how to drive growth by aligning your brand with your customers' identity—while leaving behind outdated ...

Every issue is packed with photo tips, kit reviews and inspiration ...

Your brand's ability and willingness to solve pain points for current and potential customers can make or break your company's existence and relevance in the industry. To help brand leaders remain ...

In his book Building A Story Brand 2.0, Donald Miller draws inspiration from the ‘Hero’s Journey’ to present an interesting way of looking at brand communication. The first step is not to ...

By Erica Ackerberg Paul Fussell’s 50-year-old survey of trench warfare deserves a new generation of readers, our book critic writes. The standout essays in Megan Marshall’s “After Lives ...

As we enter 2025, it is clearer than ever that in the back half of this decade, brand building and audience engagement will be rooted in the creation of brand-funded content and entertainment.

Every item on this page was chosen by an ELLE editor. We may earn commission on some of the items you choose to buy. Although Yarros is perhaps best known for her trio of romantasy novels, she has ...

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