Stepped-Up Innovation and Marketing Fuels Coty’s Growth, but Narrow Fragrance Focus a Handicap
We think CEO Sue Nabi has whipped Coty into better shape since taking office in 2020, as the beauty industry veteran sharpens the firm’s focus on innovation and reinvigorates its brand marketing while ...
Hosted on MSN1d
OutstandingBrands2025: Why building brand equity is essential for long‑term success
NUEKPEBuilding brand equity can help to increase awareness and boost recognition to grow sales and profits long-term. Focusing on customers and how they perceive your brand can allow you to develop ...
A boycott campaign fuels tension between Black shoppers and Black-owned brands – evoking the long struggle for ‘consumer citizenship’
Beyond renaming its “supplier diversity” team – now called “supplier engagement” – and ending “diversity-focused surveys,” Target hasn’t said what the change will mean for the many Black entrepreneurs ...
The Gap Remains An Apparel Brand Icon, Which Could Benefit From Strong U.S. Consumer Spending
The Gap has a proven model to generate cashflow and profitability and is a steady dividend payer. Read why I am bullish on ...
Investopedia5d
How an Economic Moat Provides a Competitive Advantage
Measuring brand equity, customer satisfaction, and the company’s share of mind in the marketplace can provide insights into its moat. Real-World Example: Nvidia's Economic Moat NVIDIA Corp ...
themarijuanaherald6d
Washington House Committee Holds Public Hearing on Four Cannabis-Related Measures
Washington’s House Consumer Protection & Business held a public hearing on four different cannabis-related measures. During today’s hearings, the committee covered the following four bills: House Bill ...
Daily Independent on MSN12d
Appraising What Guinness’ Loss Reduction Means For Brand Equity
In a remarkable shift, Guinness Nigeria Plc has posted an impressive 94% reduction in net loss in the first half of 2025, as outlined in its unaudited financial results. From a staggering net loss of ...
brandequity.economictimes.indiatimes18d
Social Media Marketing (SMM) Awards - The Trendies Awards
The Trendies Awards offers a unique platform to highlight and celebrate your innovative achievements, Employee motivation, Brand Visibility and Recognition, Networking Opportunities, Attract new ...
brandequity.economictimes.indiatimes19d
How brand newsrooms are reshaping India's information economy
This difference in unit economics enables brand newsrooms to invest in depth and quality at a scale unmatched by advertising-supported models. The Power of Data and Domain Expertise This shift ...
The Straits Times19d
BYD tops 2024 new car sales in S’pore, first for a Chinese EV brand
SINGAPORE - China’s BYD was the best-selling car brand in Singapore in 2024, with 6,191 units registered, beating out Japan’s Toyota and Germany’s BMW. This is the first time a Chinese ...
ecommercefastlane19d
How To Measure Brand Reputation (And How To Improve It)
How to determine your customer loyalty index (CLI) A Customer Loyalty Index (CLI) is a metric used to assess and measure the level of customer loyalty toward a brand, product, or service. It provides ...