My previous investment thoughts on Acuity Brands Inc. ( NYSE: AYI) were a buy rating because of the strong demand outlook ...

It’s critical for marketers to check their perceptions of channel performance with data to optimize their media mix.

As for our measure of MOUB (Most Often Used Brand), we have significantly gained. ... This new launch has helped to enhance the overall equity of Fevicol as a brand, ...

This shows the compounding value that brand equity brings to lower-funnel paid media campaigns. ... and brand search volume trends to measure the impact. 2. Invest In Non-Google Surfaces.

This evolution involves integrating purpose-driven initiatives into core business strategies, ensuring authenticity in messaging, and measuring success through a multifaceted lens. Forget jargon such ...

In a corporate world awash in acronyms, “DEI” is becoming as ubiquitous as USP and ROI. Diversity, equity, and inclusion was already a focus for many businesses, but the 2020 police killing of ...

While our second article describes a metric we have developed to measure brand equity, our third article will show how brand strength (i.e., where consumers are on brand behavioral hierarchy) forms ...

Benefits of Brand Management . Distinguished Products. According to the most recent U.S. Census data, there were over 265,000 full-service restaurants in the United States as of 2022.

The leader of one equity-only firm, who asked not to be identified by name in order to speak candidly, said that a non-equity tier “cheapens the brand of being a partner.” ...

The moat source of intangible assets consists of unique features like brand equity, patents, proprietary technology, and favorable regulation that allow a company to generate excess returns. Take ...