Imagine your brand had a Fitbit that told you, in real time, what’s working, what’s flatlining, and what’s quietly bleeding ...

During the retailer’s full-year results today, Currys CEO said its marketing strategy, which has seen the brand take off on ...

Measuring return on investment may not always be a priority for marketers, but it remains the most important success metric ...

Adani Group's brand value surged 82% to $6.46 billion, making it India's fastest-growing brand in Brand Finance's ranking.

The Adani Group has recorded an 82 per cent increase in brand valuation over the past year, the highest growth among India's Top 100 brands, according to Brand Finance's list of Most Valuable Indian ...

Adani Group has emerged as the fastest-growing Indian brand, with its aggressive and integrated infrastructure focus driving ...

Here are five priorities to guide your digital strategy in this new search era: 1. Rethink your KPIs. Stop measuring success ...

As Malaysia’s Asean Chairmanship under Prime Minister Datuk Seri Anwar Ibrahim reaches its midpoint in 2025, a more rigorous appraisal is necessary.

A century-old company wakes up one morning to discover that their carefully cultivated brand image has become as relevant as ...

Clearly this has been a challenging start to 2025 for the majority of public relations firms around the world. However, based on a recent global survey ...