Big names like McDonald’s, British Airways and easyJet ... For years, the design world was fixated on abstract logos, which require time and repeated exposure to build recognition.

The McDonald's 'golden arches' emblem is one of the ... spectrum and attracts instant attention - giving the logo an extra punch and drawing the eye of would-be customers. The golden arches ...

There are only a few places where the McDonald's logo isn't yellow and red, and you'd have to drive to Arizona to find one of them. A store in Sedona instead has a unique set of teal colored ...