Small businesses say good-ol' word-of-mouth remains the most effective marketing strategy, according to a recent report from Infusionsoft. Some 62% of small businesses surveyed cite ...

Genine Fallon, Cold Bore Capital I am a strong proponent of small businesses, especially solopreneurs, adding referral programs to their marketing strategy. Creating referral programs that ...

Niche markets, direct-to-restaurant or direct-to-consumer sales are also options, depending on the time producers want to ...

1. Establish a strong online presence The foundation of any successful marketing strategy for small businesses starts with a strong online presence. A well-crafted website is key to showcasing ...

Choose one or two sites and concentrate your efforts there. Share intriguing material, including behind-the-scenes photos of ...

Many things have changed over time—including marketing strategies. The old-school marketing ... or resources tailored to the needs of small business owners juggling multiple roles. For example, ...

Find the best local marketing tips to help your small business grow. Attract more customers and increase your visibility in ...

Social media marketing is more popular than ever, but one social media platform often gets overlooked - Facebook (Fb). While ...

Start by assessing your current marketing strategies and identify areas that need improvement. Define clear, attainable goals ...

Live streams have rocketed from 126 million U.S. viewers in 2019 to 164 million in 2024 .