Small businesses say good-ol' word-of-mouth remains the most effective marketing strategy, according to a recent report from Infusionsoft. Some 62% of small businesses surveyed cite ...

This series breaks down some of the most effective marketing techniques for small businesses and shares standout examples of how companies can use them to strengthen their brand and build community.

Choose one or two sites and concentrate your efforts there. Share intriguing material, including behind-the-scenes photos of ...

Many things have changed over time—including marketing strategies. The old-school marketing ... or resources tailored to the needs of small business owners juggling multiple roles. For example, ...

1. Establish a strong online presence The foundation of any successful marketing strategy for small businesses starts with a strong online presence. A well-crafted website is key to showcasing ...

Genine Fallon, Cold Bore Capital I am a strong proponent of small businesses, especially solopreneurs, adding referral programs to their marketing strategy. Creating referral programs that ...

Start by assessing your current marketing strategies and identify areas that need improvement. Define clear, attainable goals ...

Small businesses say driving lead generation and dealing with budget constraints are the top marketing challenges they face, according to recent research from Taradel. The report was based on data ...