Have you been eyeing LEGO’s new Star Wars SMART Play Sets? Now you can get all of them for free — if you’re lucky. Not a LEGO Insider yet? Not to worry, as you can sign up for a free Insider ...

It has been three years, five months, six days since my kids announced they were too old for Lego (not that I’m counting). As kids grow into teens, they may feel the need to distance themselves. It’s ...

LEGO fans are buzzing with excitement for LEGO’s new Star Wars SMART Play sets. And yes, that includes adults and kids alike. This new evolution in LEGO play, which adds lights, sounds, and ...

Two months after debuting at the Consumer Electronics Show, Lego's new Smart Play technology is out in the wild. Lego's first eight Smart Play sets landed in stores on March 1, offering a bevy of new ...

What started as a routine Target run turned into a galactic adventure for families in northeast Atlanta. On Sunday, the LEGO Group teamed up with Target to debut its new LEGO Star Wars SMART Play ...

LEGO is releasing its most anticipated builder collection yet, and fans are eagerly waiting to get their hands on the new Star Wars SMART Play Series. New from LEGO are seven Star Wars SMART Play Sets ...

There’s never a dull moment with LEGO, with a constant stream of new launches from its core and licensed ranges, whether it’s Mario or Disney, F1 or the brand new Pokémon collection. Its Smart Play ...

LEGO is reinventing the brick and you could be one of the first shoppers to experience the next evolution. LEGO SMART Play will officially go live on Sunday, March 1, but you can already preorder the ...

Lego's controversial wave of tech-enhanced 'Star Wars' sets are getting into people's hands, and showing the premium being paid isn't quite worth it. Reading time 3 minutes Ever since they were ...

Joe Cino Jr. said the idea to open his new business came from his eight-year-old son. “My son is a LEGO enthusiast. We probably have 200 sets in his room,” he said. The result is Block Party, a new ...