Sanrio announced it will sell seven new pieces of Chococat merchandise in Japan, and most of the items involve new pouches ...

These adorable leather charms are designed specifically to fit an Apple AirTag so you can keep track of your belongings in ...

Sanrio gives Hello Kitty fans yet another way to celebrate themselves and their favorite kawaii franchise at the exact same ...

Sanrio gives fans of Hello Kitty a whole new way to show off their favorite franchise while also celebrating themselves with ...

The Hello Kitty Cafe Truck is marking both the brand’s 50th anniversary and the truck’s 10th year on tour. More information can be found by clicking here to visit the cafe truck on Facebook.

During Pride Month 2025, the Hello Kitty Island Adventure Paper Parade event returned with new clothing and furniture.