You know all about influencers. Here, Sophia Cohen, Head of Influencer Marketing at Moburst, discusses the unique value of creators. Much has been written about the impact and importance of ...

What Is a Pyramid Scheme ... fees not from selling actual goods or services with real value as many participants believe. Multilevel marketing operations (MLMs) are legitimate business programs ...

The true importance of that partnership lies beyond the marketing value of a Seamaster appearing on the wrist of the world’s suavest spy; instead, it’s the ways in which Bond has influenced ...

Your CRM connects the dots across the full journey – tying marketing spend to revenue, surfacing top-performing channels, and helping sales prioritize high-value leads. Many HVAC businesses, paid ...

The chief executive of the company that owns casual-dining chain Chili’s decided it was time to touch a third rail of restaurant marketing: He compared Chili’s to McDonalds, a surprising ...

Their reasoning was based on consistent performance metrics including low cost-per-view, high engagement rates, and an exceptional ability to deliver measurable marketing value across premium markets ...

Before that, Mallik served Novartis Oncology as global head of marketing, value, and access, and head of Latin America and Canada. Mallik began his career at Novartis as head of strategic planning and ...