Philip Kotler's four ... their intrinsic value, not because of a brand’s promoted ideology. In the end, the Four P’s remain more than sufficient to drive successful marketing strategies ...

Kellogg Professor Philip Kotler didn't set out to write the Harry Potter of business school textbooks, but 40 years after its publication Marketing Management is still flying off the shelves. A ...

Philip Kotler is Professor Emeritus of Marketing at the Kellogg School of Management, where he held the S.C. Johnson & Son Professorship of International Marketing. Kellogg was voted the "Best ...

The Sri Lanka Institute of Marketing (SLIM) said this week that world-renowned marketing guru Prof. Philip Kotler will be visiting Sri Lanka ... The two topics that will be discussed are ‘Value Driven ...