True transformation is possible when you align marketing functions with overall business goals and priorities and give them ...

When you want to invest in mutual funds, you will encounter two dominant investment methods: Systematic Investment Plan (SIP) and lumpsum. Both methods have ...

In today’s phygital world, most marketers believe that AI-driven hyper-personalisation will revolutionise marketing. Yet, ...

An in-depth look at the hype and reality around “agentic AI” — the use of AI agents that perform tasks autonomously.

In the high-stakes game of startups and small businesses, every resource counts. Forget throwing money at fleeting ads; the ...

The Thunderbolts* director recently revealed why the production team chose a new title. Read on to discover the strategy behind the change.

Marcy Klipfel oversees the full HR department and contributes to a high-performance culture as chief engagement officer at ...

A strong contingent of Dubai-based Business and Social Events-focused hotels will be present at the show, with confirmed ...

Project Profile director Mark Allen said, “buying off-the-plan is a significant leap—buyers are committing to something that ...

New marketing strategies, allegedly no 17e – and a very special anniversary iPhone: The rumor mill has new information about ...

Hazer Group Ltd. has entered into a binding alliance agreement with Kellogg Brown and Root LLC, a global leader in technology and engineering solutions, for the commercial deployment and licensing of ...

PPC can be quick to activate and drive traffic within a new market. However, there are many factors involved to find success ...