A strong personal brand, anchored on deep and valuable expertise, can help you outperform the competition, amplify your ...

True transformation is possible when you align marketing functions with overall business goals and priorities and give them ...

Katrina Kaif and Deepika Padukone have sizeable social media pull, brand equity, and fan following. But differences pricing, ...

In today’s phygital world, most marketers believe that AI-driven hyper-personalisation will revolutionise marketing. Yet, ...

How do marketing and branding fit into a limited budget? In this article, we take a deep dive into bootstrapped branding to ...

A new strategy for customer-centric innovation is helping some of the world’s leading brands develop stronger online security ...

Here’s how the brand is trying to get its portfolio back into shape and boost its status in the competitive luxury vehicle ...

The report projects that AI-enabled CX could generate an estimated $440 billion in annual EBITDA for consumer-facing ...

We explore the 10 essential business skills for success, breaking down each one to give practical insights and actionable ...

The world is never static, nor are the factors affecting trade. Reliance in any form, especially economic, makes a nation fragile; however, self-sufficiency brings strong bargaining power and is one o ...

Maintaining a personal brand online requires strategic planning and consistent effort. We asked industry experts how they ...

The former prime minister's consultancy insisted it 'supported' the Government's 2050 green energy target, the day after he ...