A strong personal brand, anchored on deep and valuable expertise, can help you outperform the competition, amplify your ...

True transformation is possible when you align marketing functions with overall business goals and priorities and give them ...

Katrina Kaif and Deepika Padukone have sizeable social media pull, brand equity, and fan following. But differences pricing, ...

In today’s phygital world, most marketers believe that AI-driven hyper-personalisation will revolutionise marketing. Yet, ...

How do marketing and branding fit into a limited budget? In this article, we take a deep dive into bootstrapped branding to ...

A new strategy for customer-centric innovation is helping some of the world’s leading brands develop stronger online security ...

It was an early fall morning at a Hyatt Regency in Houston, where the hums of conversation typically found in a hotel lobby ...