A strong personal brand, anchored on deep and valuable expertise, can help you outperform the competition, amplify your ...

In today’s cutthroat economy, slashing prices often feels like the only way to stay competitive. But the best brands aren’t ...

Creating a sustainable supply chain, at face value, can sound fairly simple: secure suppliers who meet your standards, set ...

This article explains how to build a scalable, practical strategy for managing reviews and brand presence across all your Google Business Profiles. These insights come from real-world experience ...

This content is produced by a publishing partner of Open Mic. Open Mic is the self-publishing platform for the marketing industry, allowing members to publish news, opinion and insights on thedrum ...

Pope Francis integrated the roles of CEO and CMO in his papacy by transforming the Church's message and using new media ...

A new strategy for customer-centric innovation is helping some of the world’s leading brands develop stronger online security ...

So, not only is integrating emotional intelligence into your personal branding strategy important for loyalty and trust, but it’s also a boss move that can catapult you to the executive ranks ...

In today’s phygital world, most marketers believe that AI-driven hyper-personalisation will revolutionise marketing. Yet, ...

The report projects that AI-enabled CX could generate an estimated $440 billion in annual EBITDA for consumer-facing ...

Katrina Kaif and Deepika Padukone have sizeable social media pull, brand equity, and fan following. But differences pricing, ...

Content licensing is an untapped revenue stream for publishers. Here Wright's Media answer five key questions.